Deal further increases AgencyLogic’s user-base and introduces new real estate marketing products to iPropertyWebsites customers.
Wappingers Falls, NY (August 6th, 2012) AgencyLogic, global leader in the single property Website market and iPropertyWebsites, LLC. a provider of single property Websites and real estate marketing solutions, today announced that they have entered into a definitive agreement under which AgencyLogic will acquire iPropertyWebsites.com.
The cash based deal follows a five year working agreement between the two companies; iPropertyWebsites has operated on the AgencyLogic white label single property Website platform since 2007.“We have a history of growth through acquisition and are very excited to make iPropertyWebsites.com our fourth in the single property Website sector,” said Stephen Fells, CEO adding “Our growth plan includes continuing this trend, increasing our affiliate and white label client base and unrelenting effort to improve product functionality.”
The AgencyLogic single property Website platform is part of the National Association of REALTORS® e-PRO Technology Certification Program as are Follr digital identity Websites, an ancillary product that iPropertyWebsites users will receive for free.
iPropertyWebsites clients will be able to use AgencyLogic’s subscription product, the most cost effective on the market and will also be able to leverage seamless integration with Facebook business pages. Using the suite of AgencyLogic products, including the free AgencyLogic Facebook application, REALTORS® need only enter listing data once and it is automatically updated in multiple places including the agents Facebook business page.“We’ve had a long and successful relationship with AgencyLogic. Our clients will now have access to an extended product line which will naturally help them with all of their marketing efforts.” said Nathan Bednarik, President of iPropertyWebsites.
Tight integration with Follr digital identity Websites is now available to iPropertyWebsites clients. The product is used extensively throughout the real estate industry and is also included in the latest e-PRO® technology certification. Users will automatically receive a Follr account with contact and listing data syncing on registration thereby simplifying marketing via social media channels.
AgencyLogic’s single property Website platform includes enhanced mobile functionality and free SMS and QR code integration; every single property Website is mobile-enabled to ensure it can be seen quickly and clearly on every mobile phone. AgencyLogic subscribers have two QR code options; one returns a mobile-enabled list of the agents listing Websites with links to specific mobile-enabled single property Websites. The second QR code can be used for any domain name (also referred to as ‘URL’ or Uniform Resource Locator).
“This acquisition underscores our commitment to deliver technology to the largest possible audience,” said Mark Wayman, CIO, AgencyLogic. “iPropertyWebsites clients will love the extended product portfolio they now have access to, especially the complementary social media functionality that is inherently part of our single property platform, Facebook app and Follr products.”
AgencyLogic (www.agencylogic.com) is a division of Network Earth, Inc. (www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic’s marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net and Realasites.com and continues to lead Web-based marketing software innovation. They can be found on Facebook and Twitter.
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based personal profile Websites to individuals and corporations. A personal profile Website provides a list of profiles (Facebook, LinkedIn, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users. It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations. They can be found on Facebook and Twitter.
About the National Association of REALTORS®:
The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.
NAR’s membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice. Working for America’s property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.